Podcast L. Diouf | Protecting ARPU and reducing churn in 2023: how open CPE platforms support evolving consumer behaviours

2023 brings the connected home industry to a critical juncture as network service providers (NSPs) navigate the long-term effects of the COVID-19 crisis and face an uncertain economy and concerns about inflation.

While the shifting business landscape has not dampened consumer demand for new content and services, heightened price sensitivity is driving a high level of churn across over-the-top (OTT) service offerings. The picture is also increasingly challenging in broadband. Though broadband access providers have experienced less churn than OTT providers, new competitive broadband offerings — especially from 5G fixed wireless access (FWA) — has prompted subscribers to explore options for connecting to the internet.

For the entire community, however, engagement and retention are emerging as critical success factors. Those that can capture consumers’ attention with compelling services while maintaining high-quality broadband connectivity appear best positioned to thrive as we move deeper into the decade.

We discussed with Leopold Diouf, Senior Vice President of the Product Division of Vantiva, about how the industry is responding to the market dynamics set to unfold over 2023.